Skip to main content

Why you need to be a modern Marketer-a study by Forrester

Forrester Study: Retail Leads Shift To Modern Marketing

Marketers in a variety of industries could learn from retail, according to a recent study, titled conducted by Forrester Consulting and commissioned by Oracle.

The global study of 492 marketing decision-makers featured responses from executives in 20 industries, including electronics, energy, financial services, healthcare, manufacturing, media and telecom, in addition to retail.
As many as 46% of retail organizations currently are able to provide real-time feedback and advanced insights to enhance customer engagement and marketing effectiveness, compared to 31% in other industries, according to the study.
Additionally, 42% of retail companies  are leveraging a fully integration cross-channel marketing platform vs. 14% from other industries.
Why-You-Need-To-Be-A-Modern-Marketer by Forrester


Labels:

Comments

Post a Comment

Popular posts from this blog

Going an Extra Mile is always Fun!!

Post a Comment
Read more

ERP in the Cloud

CFOs guide to ERP in the cloud. Various deployment options
Post a Comment
Read more

Retail Revolution at Levi's: brand president, Jason 'JC' Curleigh speaks at NRF, 2015

For over 140 years people have been customizing Levi's 501 jeans. Levi’s invented blue jeans and it's still the world’s denim leader, but with increased competition, the old-schooler is looking to boost its brand (and sex) appeal with youths Levi's now finds itself at the intersection of old and new, striving to maintain a well-established brand and cultivate new fans, a generation raised on multiple choice, on demand availability via digital channels—and the well-honed ability to vote on brands with their discretionary dollars. “Making icons matters, but you have to continue to innovate.” tells James Curleigh, brand president told the US National Retail Federation trade show that happened last month, Levi’s wants you back, and it's listening. A very inspiring talk from James 'JC'.....
1 comment
Read more