A recent study by Forrester Consulting and Accenture shows that CPG executives see growth opportunities through digital transformation
Some of the highlights of the study are
- Although CPG executives are committed to increasing their use of digital technology to improve internal integration across marketing, sales, service, supply chain and research and development, many believe a number of real and perceived barriers – from emerging market restrictions and lagging customer analytics – may slow the process
- To unlock the true potential of digital technologies that CPG executives have committed to, companies need to put their investments beyond the efficiencies created by the digitization of processes and channels, and enable them to become fully digital organizations. To achieve their growth targets, CPG brands need to deliver and market a consistent, personalized consumer experience across multiple sales channels to reach target consumers around the world and appeal to their anytime, anywhere shopping expectations
Growth in CPG industry through Digital Transformation
Some of the highlights of the study are
- Although CPG executives are committed to increasing their use of digital technology to improve internal integration across marketing, sales, service, supply chain and research and development, many believe a number of real and perceived barriers – from emerging market restrictions and lagging customer analytics – may slow the process
- To unlock the true potential of digital technologies that CPG executives have committed to, companies need to put their investments beyond the efficiencies created by the digitization of processes and channels, and enable them to become fully digital organizations. To achieve their growth targets, CPG brands need to deliver and market a consistent, personalized consumer experience across multiple sales channels to reach target consumers around the world and appeal to their anytime, anywhere shopping expectations
Growth in CPG industry through Digital Transformation
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