Retail Trends in 2015 by IDC

This IDC study summarizes IDC Retail Insights' outlook for 2015 and the 24-month planning horizon beyond through the lens of the 10 decision imperatives that make up the best framework as IT and line-of-business decision makers and influencers plan and execute technology-related initiatives in the year ahead. The team scanned the global retail ecosystem to identify critical economic, technology, business, political, environmental, and legal developments that drive the 10 most important decision imperatives facing the industry's IT and LOB technology buyers and influencers.

Retail Trends 2015 by IDC

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For over 140 years people have been customizing Levi's 501 jeans. Levi’s invented blue jeans and it's still the world’s denim leader, but with increased competition, the old-schooler is looking to boost its brand (and sex) appeal with youths Levi's now finds itself at the intersection of old and new, striving to maintain a well-established brand and cultivate new fans, a generation raised on multiple choice, on demand availability via digital channels—and the well-honed ability to vote on brands with their discretionary dollars. “Making icons matters, but you have to continue to innovate.” tells James Curleigh, brand president told the US National Retail Federation trade show that happened last month, Levi’s wants you back, and it's listening. A very inspiring talk from James 'JC'.....

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