Mobile has changed the way brands and consumers interact and transact. The ubiquity of mobile devices has opened up a wealth of new opportunities for retailers to engage with consumers; thanks to mobile, brands are more embedded than ever before in consumers' daily lives.
The key issues that most of the retailers are trying to address in their m-commerce strategies include
- How mobile has become the linchpin of Omni-channel strategy?
- How retailers are coping with mobile fraud concerns?
- How to deal with shopping cart abandonment?
Recently, eTail has published a whitepaper that covers these concerns in detail. Have a look!!
2015 Mobile Opportunity.pdf
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