We know roughly how we spend our days - 8 hours at work, maybe half an hour in traffic, a few hours watching TV in the evening. We thought it'd be interesting to look at it from a different perspective - how do you spend your time over the course of your whole life? The most shocking finding for us was that Americans spend 9 years in front of the TV. It makes you think about how you spend your time. Are you giving time to the things you really care about?
Digital technologies are reshaping both consumer demand and competitive dynamics in the CPG marketplace, irrevocably altering how people shop and how they decide what to buy. Digital innovation has created entirely new patterns of expectation. Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery as well. Pioneering companies, some of them old but most of them new, are creating enormous value by meeting fast-changing needs and expectations in the largest, and least penetrated, consumer category. In the process, they are putting retailers and suppliers alike under acute pressure to adapt. CPG companies need to understand and, to the extent possible, shape the shifting retail landscape, because ultimately they will need to participate in new distribution models. The Digital Future-A game plan for Consumer Packaged Goods
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