- There is neither egg in eggplant nor ham in hamburger; neither apple nor pine in pineapple.
- English muffins weren't invented in England.
- Look at the paradoxes- quicksand can work slowly, boxing rings are square and a guinea pig is neither from Guinea nor is it a pig.
- In what other language do people recite at a play and play at a recital? Ship by truck and send cargo by ship? Have noses that run and feet that smell? How can a slim chance and a fat chance be the same, while a wise man and a wise guy are opposites?
- If Dad is Pop, how's come Mom isn't Mop?
- If teachers taught, why didn't preachers praught?
- Doesn't it seem crazy that you can make amends but not one amend?
Digital technologies are reshaping both consumer demand and competitive dynamics in the CPG marketplace, irrevocably altering how people shop and how they decide what to buy. Digital innovation has created entirely new patterns of expectation. Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery as well. Pioneering companies, some of them old but most of them new, are creating enormous value by meeting fast-changing needs and expectations in the largest, and least penetrated, consumer category. In the process, they are putting retailers and suppliers alike under acute pressure to adapt. CPG companies need to understand and, to the extent possible, shape the shifting retail landscape, because ultimately they will need to participate in new distribution models. The Digital Future-A game plan for Consumer Packaged Goods
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