CMOs need to work ceaselessly to keep up with trends in the digital marketing
ecosystem. From mobile apps to the marketing technology stack, early adopters
and digital laggards alike are evolving along with the consumer media
landscape.
eMarketer
has curated a Roundup of interviews with CMOs at brands, publishers and more to
collect insights about the challenges and opportunities on marketers’ horizons
today. Key elements of the report include
Key
elements include:
- How CMOs are implementing technology as part of the
marketing stack
- Why major brands are still using traditional media for
big campaigns
- What retail CMOs hope to achieve with visual search
- How CMOs decide what to do—and not do—on mobile
- Interviews with CMOs at Dun & Bradstreet, Arby's, Neiman Marcus, AOL
and more
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