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CMO Interview Roundup


CMOs need to work ceaselessly to keep up with trends in the digital marketing ecosystem. From mobile apps to the marketing technology stack, early adopters and digital laggards alike are evolving along with the consumer media landscape.
eMarketer has curated a Roundup of interviews with CMOs at brands, publishers and more to collect insights about the challenges and opportunities on marketers’ horizons today. Key elements of the report include 

Key elements include:

  • How CMOs are implementing technology as part of the marketing stack
  • Why major brands are still using traditional media for big campaigns
  • What retail CMOs hope to achieve with visual search
  • How CMOs decide what to do—and not do—on mobile
  • Interviews with CMOs at Dun & Bradstreet, Arby's, Neiman Marcus, AOL and more

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