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2014 HOLIDAYS: WHAT REALLY HAPPENED AND WHAT WE NEED TO KNOW FOR 2015


2014 holiday season: What really happened in retail and what you need to know for 2015
No two holiday seasons are the same, whether it’s an economic swing, unexpected weather or a shift in gas prices — retailers must be prepared for the consumer response. The 2014 holiday season was by most accounts a successful season for the retail industry. With a strong national economy and individual economies, consumers felt confident in shopping for gifts and décor and retailers were prepared with deals and customer services.

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