Ok ok, maybe it's a little bit late to post a graphic about this topic, or maybe not!... The breaking news with Psy and its Gangnam Style is that right now it's the most viewed video in YouTube hIstory with 845,851,259 -and counting- of views (as of Thursday afternoon) since its publication in July 15. Something like 7 and 10 million times every day. Lets face it, right now, you must have been living under a rock if you haven't listened at least the word "Gangnam". But, if against the probabilities, you still don't know this cheesy dance or in which part of the chorus goes each step, here's a quick guide to get on fire in the dance floors.
Digital technologies are reshaping both consumer demand and competitive dynamics in the CPG marketplace, irrevocably altering how people shop and how they decide what to buy. Digital innovation has created entirely new patterns of expectation. Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery as well. Pioneering companies, some of them old but most of them new, are creating enormous value by meeting fast-changing needs and expectations in the largest, and least penetrated, consumer category. In the process, they are putting retailers and suppliers alike under acute pressure to adapt. CPG companies need to understand and, to the extent possible, shape the shifting retail landscape, because ultimately they will need to participate in new distribution models. The Digital Future-A game plan for Consumer Packaged Goods
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