The image visualizes RFID’s Adoption in certain markets, Convergence with other technologies and media like GPS and Facebook, and its role within the Internet of Things and Big Data. The image also highlights the benefits RFID brings to the Healthcare, Retail, Transportation and Construction markets. The image depicts how cost-effective and simple RFID is to use, along with its solid ROI - all pointing to RFID being ubiquitous one day.
Digital technologies are reshaping both consumer demand and competitive dynamics in the CPG marketplace, irrevocably altering how people shop and how they decide what to buy. Digital innovation has created entirely new patterns of expectation. Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery as well. Pioneering companies, some of them old but most of them new, are creating enormous value by meeting fast-changing needs and expectations in the largest, and least penetrated, consumer category. In the process, they are putting retailers and suppliers alike under acute pressure to adapt. CPG companies need to understand and, to the extent possible, shape the shifting retail landscape, because ultimately they will need to participate in new distribution models. The Digital Future-A game plan for Consumer Packaged Goods
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