One of the biggest symbols of American culture is the fast food industry. What was once a luxury and seen as a frivolity, it’s grown into a multi-billion dollar industry that capitalizes on the convenience desired by the average American along with serving up ludicrously large portions to what was once American excess but is now the norm. Below, you’ll find an infographic for your viewing pleasure that delves into another side of the fast food business: it’s business practices. So take a moment and read through it to add some education as to what it is you’re consuming and maybe next time you’ll think twice about ordering that super sized burger meal Americans eat this stuff alot but we aren't the only ones, those Asians love their McDonalds just as much.
Digital technologies are reshaping both consumer demand and competitive dynamics in the CPG marketplace, irrevocably altering how people shop and how they decide what to buy. Digital innovation has created entirely new patterns of expectation. Consumers, who are enjoying the convenience and value of digital services in other aspects of their lives, expect these benefits in grocery as well. Pioneering companies, some of them old but most of them new, are creating enormous value by meeting fast-changing needs and expectations in the largest, and least penetrated, consumer category. In the process, they are putting retailers and suppliers alike under acute pressure to adapt. CPG companies need to understand and, to the extent possible, shape the shifting retail landscape, because ultimately they will need to participate in new distribution models. The Digital Future-A game plan for Consumer Packaged Goods
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