A quick peek into what to expect from McDonald's in 2016
McDonald’s digital menus will make weather-based suggestions. The menus will show moving images of products and promote specific menu items based on the weather and time of day. All U.S. locations are expected to have the new menu boards by the end of 2016.
http://www.businessinsider.com/mcdonalds-menus-will-recommend-food-based-on-the-weather-2015-11
McDonald’s reported it will not spin off its real estate through an REIT. The chain had previously considered a real estate investment trust or sale-leaseback agreement to increase its value.
http://www.forbes.com/sites/laurengensler/2015/11/10/mcdonalds-reit-turnaround-update/
McDonald’s rolled out drive-thru changes. The chain’s “ask, ask, tell” initiative is intended to ensure drive-thru order accuracy and to offer more personal interaction. The company asked restaurants to turn off prerecorded drive-thru greetings and have employees greet customers. Employees will also leave the paper bag open, so customers can inspect contents.
http://www.bloomberg.com/news/articles/2015-11-23/mcdonald-s-knows-you-re-sick-of-screw-ups-at-drive-thru-windows
McDonald’s is trialing table service at 600 restaurants in Southern California. Under the new model, customers will order at the counter, but employees will deliver the orders to customers’ tables. The change is one of several aimed at competing with upscale burger chains such as Five Guys Burgers and Fries and Shake Shack.
http://www.eater.com/2015/12/2/9834710/mcdonalds-table-service-test-southern-California
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