Mobile commerce which was once a desirable candidate in the restaurant ecosystem has become table stakes today. Today a restaurant operator cannot ignore the value of mobile commerce; restaurants today must adapt to mobile commerce or die. There is an incredible evolution that has taken place over the past five years. From a time when you used to have clear expectations of what to get at fast food restaurants you now can get everything as far as food, price and delivery ... and mobile is contributing to all of that. There are 4 essential building blocks for brands striving to embrace mobile. A model which I have coined as RESS model can offer brands a framework embarking on an m-commerce journey. RESS stands for R-Resilient E-Exclusive S-Simple S-Scalable Here is a quick dive into these four essential aspects of m-commerce 1. Resilient: Restaurant operators should expect to make mistakes in deploying m-commerce strategy. There should be an...
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