The results of Entrepreneur's 36th annual Franchise 500 published in Dec, 2014 reveal that franchises of all stripes are continuing to rapidly expand, with these top 10 franchises leading the pack. Here, is a quick look at the SUBWAY's strategies for success and goals for the upcoming year.
SUBWAY has 43,664 restaurants across 110 countries as on today. The company says there’s still room for another 8,000 in the U.S. (on top of the nearly 27,000 currently open). If it seems like there aren’t enough available strip malls or street corners left for that, you may be right: Subway’s growth is chiefly in international markets and nontraditional spaces. The company has more than 1,900 units in Walmart stores and put its emphasis in 2014 on moving into hospitals (about 300 across the globe so far).
But Subway is not trying to dominate the franchise world by sheer unit numbers alone; it’s also going after consumers with all-day options. New breakfast items were rolled out a few years ago, and the Flatizza, a small flatbread pizza, represents Subway’s entry into the fast-growing snack category. While the company’s $5 Footlong
has become an iconic promotion, it’s hoping its new Simple $6 Menu—featuring a choice of six 6-inch subs, plus chips and a drink—will become a fast-food staple in 2015.
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