Branding has been a complex subject...needless to say that over 6400+ books have been written on this subject and we are still counting. So, let us simplify the notion of Branding. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Here is the narration What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate...
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