Skip to main content

Posts

Showing posts from February, 2015

What is Branding?

Branding has been a complex subject...needless to say that over 6400+ books have been written on this subject and we are still counting. So, let us simplify the notion of Branding. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?"  Written plainly with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Here is the narration What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands?  Brands that: • connect,  • resonate...

Business Forecast for 2020: How Digital Risk is the way forward?

Technology trends are moving fast these days.  This infographic from  Needa.ie  is a complilation of 3 Gartner reports that were published in Networkworld. -  Top 10 Technology Trends for 2015 IT can’t ignore -  Make way for digital business, risks or die? -  Top 10 strategic predictions for businesses to watch out for Courtesy of: Visual Contenting

Silicon Valley Competitiveness and Innovation Project Report, 2015

Very insightful and detailed analysis on Silicon Valley Competitiveness and Innovation Project for 2015. The project looks at the factors driving employment and economic development at the Valley, and issues that might hinder further growth. Some of the interesting facts include disproportionate employment of people in innovation related work, high presence of VCs, 62% higher labor productivity than US’ average, and escalating housing cost.   Silicon Valley Competitiveness and Innovation Project 2015

Retail Revolution at Levi's: brand president, Jason 'JC' Curleigh speaks at NRF, 2015

For over 140 years people have been customizing Levi's 501 jeans. Levi’s invented blue jeans and it's still the world’s denim leader, but with increased competition, the old-schooler is looking to boost its brand (and sex) appeal with youths Levi's now finds itself at the intersection of old and new, striving to maintain a well-established brand and cultivate new fans, a generation raised on multiple choice, on demand availability via digital channels—and the well-honed ability to vote on brands with their discretionary dollars. “Making icons matters, but you have to continue to innovate.” tells James Curleigh, brand president told the US National Retail Federation trade show that happened last month, Levi’s wants you back, and it's listening. A very inspiring talk from James 'JC'.....